Skydiving Groupons: Dropzones are Paying the Price

Skydiving operators throughout the country are concerned about the decreasing price trend for tandem skydives. Many point to the prominence of daily deal websites for this decline. Groupon is the most popular in this category, and many dropzones rely on it as their core marketing strategy these days. It's a problem, pushing our industry to circle the drain and price ourselves out of business.
How did we get here? Why can't we break the cycle? Well, I may have started this mess, and I'm truly sorry.